Music business is capital-intensive.
Ghanaian music producer, Kaywa has disclosed that he spends more than GHS 100,000 to produce one hit single.
According to him, it includes the shooting of a music video and promotions.
Kaywa opened up about this in an interview with Giovanni and AJ Sarpong on the 3FM Drive.
“More than 100,000 for one hit single. (Between videos and promotions, which one takes most of the money?) Videos. Sometimes we can shoot videos worth 70,000. Sometimes, some people don’t understand the conversation. You put in a lot of money,” the CEO of Highly Spiritual Music revealed.
Though there is unavailability of funds sometimes, Kaywa said it is difficult to let talents go to waste.
“Sometimes, there is no money but looking at the talent, you just can’t allow it to go to waste so you do everything to make it work,” he stated.
Touching on the lucrativeness of the music business, the popular music producer averred:
“It really is if you do it well. Check your streaming platforms and ask any artiste that does it pretty well, you’ll know that there is some great money coming in if you are doing it well.
“It’s business but it’s a risk. Putting money in fresh talents is not an easy job but we trust the process. Sometimes, there is no money but looking at the talent, you just can’t allow it to go to waste so you do everything to make it work.”