Sarkodie’s #BehindTheHitz initiative has received mixed reactions. While others have embraced it as a good initiative for music producers to be celebrated as they engage themselves through a virtual challenge, others think otherwise.
One of the people who have spoken against the challenge was veteran music producer, Zapp Mallet who roared it was disrespectful for him to be compared to others.
Adding his voice to the new craze, the manager for Nacee, Jay Barnner Dannycrayne sees the move as a wrong one.
In a post sighted by Zionfelix.net, Jay Banner disclosed many music producers in Ghana hates themselves so pairing them appears to be a mistake.
Jay argued every producer is “unique in his own way”.
He appealed to the Ghanaian media to spotlight and celebrate music producers who are working very hard.
Jay Barnner wrote on Facebook: “This engineer pairing thing ehhh it’s just gon divide this industry the more… funny enough lots of engineers dont like themselves. It’s pure truth… Everyone of them is unique in his own way and there are different fields of specializaton be it a producer, mixing engineer and a mastering engineer… Let’s celebrate their hardwork… There are super dope engineers in Ghana the media hasn’t even heard of but they record the biggest of projects low key but wont even post a picture.”