Tourism blogger Akesse Sanza has an open letter for the boss of Zylofon Media, Nana Appiah Mensah.
Enjoy his message unedited below.
Dear Nana Appiah Mensah,
I trust God that you are doing well wherever you are now.
I intended sending this message to you in private but knowing how inboxes of busy millionaires like yourself are flooded with business proposals, reports and messages from people seeking financial assistance for varied reasons minute-by-minute left me with no option than to go this way.
Not to talk of the unending formalities in meeting powerful persons like you in society, this would also prevent or delay me (that’s if I’m lucky) in meeting you in person.
Kindly pardon me for any inconvenience this open letter may cause you as I am hopeful it may get to you in time and you may find some few minutes to consider the thoughts behind it.
We need no prophet or ‘mallam’ to tell us that you have a good heart and good plans for Ghana’s entertainment industry because it is so clear for everyone who cares to see. Evident in your recent investments in the industry although you have received a lot of criticism on countless occasions, some of which were fueled by the fact that your label signed only already-made acts. Artistes that have already solidified their influence on the entertainment scene. Well, you may want to build a solid foundation for the label or whatever may be your reason, I sincerely pray these denunciations do not weigh you down.
We are pleased with your efforts in reviving the entertainment industry, honestly and with your kind of money, I believe failure should not be anywhere near you. Even the Bible says money answers all things. Those who say money can’t buy life can go ahead and argue with their Bibles.
As a blogger, web developer and someone who genuinely wants you to succeed, I can confidently say Zylofon Dream/Cash as it stands now is 99% wrong. The remaining 1% is what we see now. This is not because the concept or the initiative is a bad one. No, it is not! There is no doubt that Zylofon Dream/Cash would unearth more underground acts and also enrich their pockets if it is done correctly. But as it is now, it would rather extort funds from these struggling underground talents and also waste their time as they wait to receive funds that may never be generated.
This letter does not seek to address the technical problems saddling the service because there is no one on board to decipher should I list them here.
Zylofon Cash is Ghana’s version of the most powerful video search engine – YouTube and this alone should send you a strong signal that not just anyone can run it.
If amateur bloggers are able to drive massive traffic to their websites with no financial commitments, and a whole Zylofon Cash with all the marketing channels available to it cannot receive traffic, then you should know something is definitely not going well.
I have been a critic of the product since its launch but it seems you are so determined to make it work and this is so admirable. The concept of creating a platform where musicians and other content creators can monetise their works must be applauded.
Such a great concept needs people with adequate knowledge and skills to have its objective realised. For months now, Zylofon Cash seems to be struggling at least from where I stand. With all the marketing channels (Radio, TV ) owned by Zylofon Media, one may ask why the product isn’t receiving the adequate traffic as it should.
The marketing team is doing a great job by trying to force the product on people through pool parties, musical concerts and even to the extreme of sponsoring the Ghana Premiere League. Many experts are reluctant in pointing out the problems faced by this initiative because they feel it is too expensive to give out for free especially when Nana Appiah Mensah is at the center but let me point out this major problem for free.
The question is: why the name Zylofon Cash? Having ‘Cash’ in the trademark sends a message that anyone who has something to do with the product receives cash and that isn’t the case. The CASH reminds everyone that visiting the website pays someone. This notion alone prevents people from visiting. Internet users who know that bloggers make monies from their blogs hardly visit blogs to read simple because they don’t want to make money for someone else. Keeping the name as Zylofon or something else would have been better. The CASH doesn’t make it sound like a content-sharing platform but a place where everyone goes to make cash.
I will reserve the technical aspects of he platform for now and first urge you to change the name of the product. With this name (Zylofon Cash), no amount of advertising may be able to drive traffic to the platform.
A $10million Premier League sponsorship is a great mistake. I have been wondering why the league wasn’t sponsored by MENZGOLD. If it’s possible to change the name of sponsor, I’ll urge you to do so immediately because the rewards may be more beneficial with MENZGOLD.
Zylofon Cash fits best for a Money transfer service. If it’s not possible to change the name of the headline sponsor, then Zylofon Cash becoming a Money transfer service wouldn’t be bad while a new name is considered for the content-sharing platform.
A Kotoko-Hearts match cannot even send 1000 visitors to the Zylofon Cash platform but could do a Money transfer service much good.
With the kind of money available to promote the platform, a new name and right expertise on board would see it rub shoulders with YouTube and other video aggregation platforms out there.
Top officials managing the platform seem to have less knowledge about what it is really about. If blogs with less than $500 investment are doing so well, then it is fair to say Zylofon Cash might have just employed friends or people with mere certificates without adequate skills and knowledge. Excuse me to say the person responsible for advising the technical team is paid for nothing because he is actually not doing enough to upgrade the platform.
I know you’ve already had many suggestions but consider a name change and thank me later.
Akesse Moise Sanza