3Media Network appoints new CEO

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3Media Networks, owners of 3Music TV & 3Music Awards have appointed a new CEO.

The new appointment follows the resignation of the founder, Baba Sadiq Abdulai Abu as the CEO/MD of the network in September 2022.

The newly appointed CEO,  Rashidatu Yasmine Abdulai took over the company’s management on November 1 2022, the company said in a statement.

READ ALSO: 3 Music Boss, Baba Sadiq Set To Contest As MP On The Ticket Of NDC

Rashidatu Yasmine Abdulai brings to her new position over 17 years of experience and expertise in developing focused digital and traditional B2B strategies.

She is a consummate and an accomplished Marketing Professional with a proven track record of generating new business through strategic negotiation while cultivating new relationships with key decision-makers.

Rashida has a history of leading sales and marketing, customer experience management and credit and collections success across various sectors including telecommunications and ICT.

READ ALSO: Jay Foley, MzGee, And C Real Make Big Move To 3Music TV

The new CEO of 3Media Networks has worked in senior roles at MainOne, Busy Internet, Vodafone Ghana and Tigo/Millicom Ghana.

Speaking about her new role, the new CEO said “I am excited to join 3Media Networks at this time where the company is set to redefine television and entertainment experience in Ghana. We are a young and vibrant team and I am confident and expectant on what lies ahead on the horizon for the 3Media.”

She also thanked the board of the company for having faith in her and reposing their trust in her.

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