Autochek Partners With Automobile Dealers Union of Ghana (ADUG) To Make Affordable Car Loans Available To Customers

 Autochek Partners With Automobile Dealers Union of Ghana (ADUG) To Make Affordable Car Loans Available To Customers

Autochek the transformational high-growth automotive technology company that is building a 360 degrees solutions for the African market, has today announced its strategic partnership with the Automobile Dealers Union of Ghana (ADUG). This strong collaboration is geared at delivering a digitized and enabling platform for vehicle dealers in Ghana.

Autochek through its technology solution would be working with ADUG to create a more sustainable and structured marketplace for car sales, affordable car loans to drive increased sales and auto maintenance in Ghana. The Autochek Car Loan marketplace was recently launched and has seen significant traction with applications and approvals.

This collaboration offers members of ADUG the opportunity to drive more sales as customers take
advantage of the affordable car loans via the Autochek online marketplace and this increases the
visibility of their inventory to potential car buyers across Ghana. Car buyers not only have access to
select from a large pool of cars, they also get access to multiple car loan offers from finance partners
on the Autochek platform thus further driving ease of purchase and auto financing penetration in
Ghana. This increase in automotive commerce has cascading benefits all along the value chain with
one of the major benefits being increased job opportunities as we see more dealer empowerment
and liquidity in the ecosystem.

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In addition to this, this partnership introduces a standardized inspection and rating system for cars
thus enhancing customer and financing institutions trust in the auto lending process. Dealers can
also continuously take advantage of the Autochek Dealer Management Software (DMS) and diverse
training programs on lead management, digital marketing, car loan applications and other advanced
technologies to run their business.

The President of ADUG, Eric Kwaku Boateng stated in his remark that, “this partnership is timely and
beneficial, because it gives our members the opportunity to expand their business by leveraging on
the digital solutions and technology provided by Autochek. We have come together to collectively
enhance, promote, protect and foster partner prosperity for ADUG members and the creation of
more jobs in the auto industry as a whole. In addition to this, we are also providing value added
services for customers as they can now access car loans through the Autochek platform to purchase
cars which in turn leads to increased sales for our members.”

The Automobile Dealers Union of Ghana (ADUG) is the registered body of all Auto Dealers in Ghana.

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Solomon Adenuga, Head of Operations Autochek Africa stated that, “We are incredibly delighted to
partner with ADUG and we are truly grateful for the relentless and incredible work that they have
done in the automotive sector. Our mantra is Partner Prosperity and partnering with ADUG allows us
to drive this mantra at scale across all registered dealers in Ghana. With this partnership, we are
doing our part to reduce the fragmentation in the ecosystem as we bring finance partners and
dealers together to provide consumers with car loans and drive automotive commerce.

According to the Head of Human Resource & Business Compliance Autochek , Yvonne Ahlie “The
sole aim of this partnership is to foster business development and sales especially within our
network and also create a digital platform for dealers in Ghana to leverage on. On this platform, the
opportunities are endless – from customer service management to lead management, auto financing,
marketing and brand building.”

Autochek is a transformational high-growth company that is providing an auto needs platform and is
accelerating the ability of Africans to get better quality vehicles by providing affordable access to car
loans, while also derisking the auto lending processes for financial institutions.

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Kofi Oppong Kyekyeku

Kofi Oppong Kyekyeku is a Ghanaian Broadcast Journalist/Writer who has an interest in General News, Sports, Entertainment, Health, Lifestyle and many more.

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