Ghanaian sound engineer, Albert Serebo Ayeh-Hanson, popularly known as Ball J, thinks Highlife has not been commercialized enough.
Despite the acceptance that Highlife is a Ghanaian genre, he said more should be done to commercialize it.
He lamented the failure of commercializing it in a recent interview.
Ball J asserted that Highlife should be redefined or a new genre should be introduced.
“As for Ghana, we have our real identity as Highlife which is perfect but making the Highlife commercial is what we’ve failed. Because we have Highlife in Ghana that when you come into the country you’ll hear being played but how does it enter the Grammys.
“Before our Highlife goes to the Grammys we have to redefine it and say this is Highlife from Ghana or we have to bring a new genre,” he told Amansan Krakye on Cape Coast-based Property FM.