‘‘I’m Not Brand Ambassador For Timberland Boots’’ – Edem

Ghanaian rapper; Edem has made a major move in his life. The rapper recently opened a Timberland boutique located at Community 22 where he trades in original Timberland boots.

Speaking with Eric Acquah on ‘Sika S3m’ on ATV, Edem has debunked rumors circulating that he has been made a brand ambassador for Timberland.

‘I’m not a brand ambassador, and I don’t work alone. I have partners who bring in the original; we work hand-in-hand to get mutual benefits. We just make sure we get the originals from the right source; so I’m not at any level being an ambassador for Timberland; or Timberland worldwide. We have the funds to be able to bring them in; we get a good deal, and people here can also get a good deal.’

Edem further stated that his main reason for setting up the boutique was to encourage the youth to aim at bigger successes.

‘I just feel I have to empower the young ones. We have to empower ourselves. We have to grow to become better people. Everybody saw me in 2009 with Hammer; and then I left Hammer. I have to continue to grow. In continuing to grow, you have to grow in business, you have to grow to be a better person and grow in business and employ people who are fans of your music; people who are intelligent. So that is why we are doing this apart from music,’ he said.

Edem added; ‘Timberland is very hip-hop. It’s very rugged, funky, ‘yoyo,’ all the words you can find. And that is the field I am in. So I feel that it’s right to have that in the market, but the real reason I brought Timberland is because myself as an artist I don’t get the original ones to buy whenever I go to the market. I always get the inferior ones and I’m thinking there are people like me who would want the proper one that is original from the source, so why not supply or fill that need for people who need original Timberland. You never know, I might start selling original converse.’

Born Denning Edem Hotor, Edem is a one of Ghana’s biggest musicians. He is known for his hit songs such as Nyedzilo, Kpordawoe, The One, Koene, Wicked and Bad, among others.

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