Black Avenue artiste, Sefadzi Abena Amesu, otherwise known as Sefa, has augured over how TikTok is killing the Ghanaian Music Industry.
TikTok has been in the discussions within the Ghanaian entertainment space for some weeks now.
This was after Asantewaa stated in a discussion on UTV that Ghanaian musicians cannot get viral songs without TikTokers.
Reacting to this in an interview on Ultimate FM, Sefa said TikTok is rather killing the industry.
She indicated that most Ghanaians do not appreciate good songs nowadays following the TikTok craze.
The ‘Fever’ singer averred these fans patronize songs with a challenge or dance, which is not helping.
“Now, if you make music and you don’t add a challenge to it, or some sort of dance, or some vibe to it, everybody thinks that that means you are not doing music. This is not right. I think that Tiktok is killing the whole music industry right now,” Sefa said.
“If you look at the music industry now, you don’t really hear the kind of quality music we used to hear before. We’re not feeling the type of vibe we used to have before…. This is because everybody thinks that if it doesn’t trend on TikTok, it is not music and that doesn’t make sense,” she added.