Shatta Wale is once again challenging the way Ghana’s showbiz industry operates, questioning why controversy appears to drive more conversations than commerce.
In a series of Facebook posts, the Shatta Movement boss was unhappy about the entertainment ecosystem fixated on gossip instead of growth. Rather than building structures that create wealth and long-term value, he argued that many within the space are preoccupied with scandals and personal drama.
“In the Ghanaian entertainment industry, they only talk about problems and not solutions. How can we be discussing sex tapes and whose bottos is big?… They sit and discuss past stories that won’t generate any income,” he wrote.
Shatta Wale maintained that while disputes and sensational headlines may attract attention, they rarely translate into sustainable earnings. He suggested that some personalities have spent years feeding off celebrity feuds without converting that spotlight into tangible financial progress. Reflecting on his own journey, he admitted that he once admired some of the figures he now critiques.
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“I grew up watching some of these people, thinking they were living the stardom life until I realized myself, how they have wasted many years just doing konkonsa with zero benefits,” he added.
He also recalled the backlash he endured when he leaned heavily into Facebook Live sessions. Critics at the time dismissed him as merely a “social media artiste.” Now, he pointed out, many of those same voices have adopted live streaming and direct engagement as legitimate revenue streams.
“The world is changing and if care is not taken you will have yourself to blame. Stop wasting your time discussing people’s matters as entertainment topics and find ways to generate Revenue,” Shatta Wale further stated.
See his posts below.
