Award-winning singer Adina Thembi says Ghana’s music industry is on the right track, but the momentum needs a serious push.
Speaking in a recent interview with MX24, the vocalist was asked what she would change if given the power to reset the system. Her response centered on acceleration. In her view, growth is happening, but at a pace that makes life harder than necessary for working musicians.
“If I had the chance to change anything in the industry, I would speed up the growth. We’re growing as an industry. I will speed it up a little more to make things easier for musicians. This is our world and our 9-5,” she said.
While acknowledging visible progress, Adina pointed to lingering structural shortcomings that continue to weigh on creatives. She noted that certain tools and advancements considered basic in other markets are still not readily available locally, a gap she believes directly affects both productivity and overall performance standards.
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“Some of the things we haven’t in this part of the world gotten yet, turn out to affect productivity. When we look outside, we see technologies that we don’t have yet,” she shared.
To make her argument clearer, she highlighted developments in live performance equipment. According to her, stage technology in more advanced markets has evolved to the point where sound systems can be tailored to complement an artiste’s specific vocal texture.
“For instance, microphones nowadays on stage can be programmed to suit the artistes’ voice, and they sound beautiful,” she noted.
Adina stressed that Ghanaian musicians are not short on ability. What they often lack, she implied, is the same level of technical infrastructure that helps their international counterparts shine.
“When we watch international shows, we see how great some artistes sound and we can also sound so great. We don’t have that technology yet, but I wish we had so that we can also catch up.”
