Popular Ghanaian Sarkodie has renewed criticism of a question he says musicians are frequently asked, arguing that it reflects a narrow view of music as a career and business.
He takes issue with the recurring idea that artistes should have a “proper business” outside music, saying the assumption misses the realities of the industry and its economic weight.
In an X post, he said the question shows a lack of understanding of how the music business functions as a structured and profitable sector.
“That question ‘apart from music, what business do you do? Like, a proper business?’ honestly comes off as a bit insulting,” he wrote.
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Sarkodie stressed that music should not be reduced to a side activity or compared unfavourably to other professions. He noted that it ranks among the most powerful industries globally, both creatively and financially.
“Music is actually one of the biggest industries in the world, and in many cases, it’s just as serious, if not more, than what people like to call ‘proper businesses,'” he said.
He further argued that pursuing a music career is itself a calculated investment decision, with risks and rewards similar to any entrepreneurial venture.
“At the end of the day, investing in a music career is a real business decision. Like any other venture, it has its risks, but it can also be highly rewarding if approached the right way,” the Sarkcess Music boss stated.
See his post below.
That question “apart from music, what business do you do? Like, a proper business?” honestly comes off as a bit insulting. Music is actually one of the biggest industries in the world, and in many cases, it’s just as serious (if not more) than what people like to call “proper…
— Sarkodie (@sarkodie) April 26, 2026