Father Ankrah has highlighted the significant monetization hurdles faced by creatives in Ghana who primarily use TikTok.
According to him, while the popular short-form video platform excels at boosting visibility, it provides minimal to no direct financial rewards for creators based in the country.
In a recent interview on the Fire and Ice podcast, Father Ankrah clearly stated that achieving viral status on TikTok within Ghana does not automatically equate to financial success for creators.
He pointed out that despite amassing substantial views and follower counts, Ghanaian TikTok users earn very little directly from the platform itself.
“TikTok can make you go viral and famous, but here in Ghana, we don’t earn money directly from TikTok regardless of your views or following,” Father Ankrah explained, shedding light on the disparity.
He further clarified that the main avenues for income generation for TikTok creators in Ghana are through brand endorsements and the platform’s TikTok Live feature, rather than direct payments from TikTok based on content performance.
“We only make money from adverts and TikTok Live,” Father Ankrah emphasized, contrasting TikTok with other platforms. “The only platforms that actually pay creators in Ghana are YouTube and Facebook.”
“TikTok will get you the fame but not wealth”
— SIKAOFFICIAL🦍 (@SIKAOFFICIAL1) April 30, 2025
Ghanaian content creator and actor, Father Ankrah elaborates monetization in the Ghanaian content creation space. pic.twitter.com/gSlcP1K3QA
