The Afrimax Group, operators of BusyInternet in Ghana, has reiterated its focus to driving the education agenda across its African markets, in line with its strategy to empower the youth through its three-pronged approach, which consists of a graduate development program, a student brand ambassador program, and an online educational platform called JUMP.
“A key pillar in our strategy is a tremendous focus on the youth segment. About 60-70 percent of the population in this country is below 25 years of age, signalling an impressive pool of talent and immense capacity just waiting to be tapped into; and the current trend in the use of digital media among our growing young population fully underscores the vital importance of supporting this segment”, Chief Executive Officer of Busy, Praveen Sadalage said at the launch of JUMP in Accra.
The ICT company, which has operations in Zambia, Cameroun, Uganda, and Ghana, has partnered with more than 40 universities and colleges across its markets resulting in a student ambassador programme with more than 1,500 students in order to prepare and equip undergraduates for life after university through internships, mentorship and special projects.
Through its graduate development program, the company has recruited some of the best and brightest recent graduates who account for 50 percent of its staff compliment in its markets.
“These ambitious young professionals, who yearn for recognition and career advancement, are at the forefront of some of our most disruptive and next-generation digital products and services. Operating such a young organisation is vital to maintaining a competitive advantage as it offers us invaluable insight into the segment,” Yemi Lawal, Regional Marketing Director, Youth Segment said.
Head of Marketing for BusyInternet, Linda Narh explained that, JUMP is a unique online content platform with categories in Education, Entrepreneurship, Self-improvement, and Lifestyle. Mrs Narh emphasised that the key focus is on providing free access to educational content through the creation of an e-library and creating an environment where young and upcoming entrepreneurs are supported through various initiatives.
“As part of the education category, we will launch the JUMP Academy which will provide students with a wide array of study notes and a series of video lectures from reputable local lecturers”. She added.