Award-winning Ghanaian Hiplife and Highlife musician, Okyeame Kwame has revealed that the biggest challenge they face as artists in the entertainment industry is how to sustain their status high up on the pedestal once they get there. According to OK, even though it is difficult to do, it is quite easy once an artist has a very good management team.
The ‘Bra’ singer revealed that many of the artists who have fallen off the road at one point in time did so because they failed to put together a proper management team. He added that currently, the dynamics in the music industry is not the same as the years gone by when one person could be the whole management team of an artist.
Okyeame Kwame told B Ice on his entertainment show on Kumasi based Agyenkwa FM that currently, he has a road manager who caters solely for his travels and ensures that he gets to all his destinations and shows on time. Also, there is a brands manager who ensures that he (Kwame Nsiah-Apau aka Okyeame Kwame) remains relevant and appealing to his fans all the time.
The Rap Doctor also stated that the brand manager has the responsibility of ensuring that their artist does not get caught up in any form of scandal that will downgrade the brand. He stressed that the brand manager will also have to ensure that anytime the name of the particularly artiste is mentioned, some particular idea may spring up in the mind’s eye of any fan.
In summing up his points about the need for a good management team, the ‘Woara’ hitmaker further noted that a social media manager is another key part of any artiste’s brand positioning which should not be ignored.
He was, however, quick to add that there are some other artists who have made a name and a mark for themselves but didn’t have any proper management team. He revealed that such cases are exceptional because such acts have the music or whatever they do in their heart.
Watch the full interview below: