Busy has launched the second phase of its e-learning and social portal, JUMP.

Branded JUMP Academy, the addition to the already exciting online educational portal sees the inclusion of audio-visual materials covering various academic and professional courses put together by experienced professionals and lecturers tailored to the local curriculum. JUMP academy has been added to the Education category of the portal www.jump.com.gh.

Praveen Sadalage, Chief Executive Officer of Busy addressing the guests at the launch; held at the University of Professional Studies, Legon said “The JUMP Academy initiative seeks to provide students and other young professionals with the requisite courses and practical case studies through high quality recorded videos and lecture notes from experienced lecturers from University of Professional Studies (UPS) and Regent University.

According to Mr. Sadalage, in pursuance of Busy’s vision to become the Next Generation Operator, “we are determined to accompany and empower the Ghanaian youth on their journey to acquire knowledge and to contribute to their education using information and communication technology. JUMP Academy is easy and free to access and has no restrictions on the profiles of those who can access it. We ensure a constant updating and enrichment of the contents to allow the youth get the best out of the platform”. He added; “We are excited to demonstrate Busy’s commitment to bridging the digital divide in education through the launch of the JUMP Academy. The primary aim of this initiative is to align education to current trends in the ICT space, thereby complementing government’s efforts to digitise learning. Through partnerships and the numerous educational resources on the platform, we hope to fast-track education into the digital age”

Youth Programme Manager at Busy, Joyce Danso said “a key pillar in Busy’s regional strategy is a focus on the youth segment – individuals aged 25 and under which make up 60-70% of the population. “We find this group as an impressive pool of talent with immense capacity waiting to be developed. Therefore, one of our main objective is to drive the education agenda in Ghana, in line with our strategy to empower the youths”, she said.

Joyce Danso added that despite the growing access to e-learning portals, there is the demand for more.  Busy’s JUMP Academy e-learning portal is however unique in the sense that, this portal has been created with the Ghanaian student and students resident in Ghana in mind. The educational content, lectures and case studies are based on examples we know in Ghana and can easily relate to”.

As part of the initial launch, the Academy will provide free introductory content in Information Technology (IT), French, Finance and Accounting with plans to add more courses. “We understand that young people have the zeal and passion to learn to develop themselves in an easier and convenient way. JUMP academy therefore comes in timely to solve the challenges of traditional modes of learning and to support both regular and distance education. We are excited about the prospects of this new initiave of Busy and will call on all students to take advantage to develop themselves”, Ms Danso said.

Under the tutelage and guidance of the highly acclaimed record producer, Kaywa, MTN Hitmaker 2016 winner, Kelvin, is ready to hobnob with the big ‘guns’ in the Ghanaian music industry, and he is ready to be counted as one of the go-to artists in the game.

With a new name – Kurl Songx, the music reality show winner is coming out under a new label, Highly Spiritual Music (HSM), which has the award-winning, highly-revered producer, Kaywa, as its Chief Executive Officer.

Under the management of respected Artist Manager, Franklin Agyekum’s Blaq Standard Management and with support from Steaman Entertainment, Kurl is out with a new single, ‘Jennifer Lomotey’ and it features the most venerated Ghanaian artist of all time – Sarkodie.

‘Jennifer Lomotey’ is produced by Kaywa, the 4-time VGMA Producer of the Year, who is responsible for a plethora of hit songs for a multitude of A-list artists including Sarkodie, Kwabena Kwabena Ofori Amponsah, Ohemaa Mercy, Becca, Castro, Buk Bak and many others.

Kaywa puts his quintessential signature on the ‘Jennifer Lomotey’, giving it a slow-tempo yet groovy and eclectic touch. Kurl exhibits his vocal dexterity on a song where he professes his love for a certain Jennifer Lomotey – channeling the emotions in a very romantic manner.

Sarkodie’s clarity, wordplay and punchlines in his feature complemented the song to near perfection, making the song a potential hit song for the year.

Kurl Songx won the popular reality music television show, MTN Hitmaker 5 last year, shrugging off tense competition from the likes of F9, Eugene and Sir Tino.

‘Jennifer Lomotey’ is the first official single from the young, budding artist after winning the competition and it is under the aegis of Kaywa’s Highly Spiritual Music label.