Ghanaian director and filmmaker, Socrate Safo has entreated the media to project movies made in the country rightfully.
The veteran movie producer stated that the media is currently handicap when it comes to promoting and projecting movies.
He said the interest of the media highlighting and sensationalizing the movies instead of critically examine it remains a challenge.
“It is what the movie stands for that we have to promote and the journalist must also be abreast and know how to critique a movie.
“The biggest challenge of cinema now is the media, those who project it. Elsewhere, you have those who will watch the movie critically and then they will project what the film stands for but here, we are only interested in highlighting or sensationalising the whole thing,” he made this pronouncement during an interview with Ghanaweb.
He recounted how the media failed to positively promote his movie ‘Hot Fork’ which had relatable contents—but they chose to: “pick the title which is just a branch to market it and that becomes the history for a journalist. But if you are taking your time to watch a movie like hot fork, it would have been a good example of what you should discuss and that will push the film into the minds of people as to what they should look out for.”
“I’m yet to see the media highlight what a film stands for,” he stressed.
The popular filmmaker was interviewed based on some of his movies (Hot Fork, God is Wicked and Sexy Angel) which preaches against suicidal acts—as the World marked Suicide Prevention Day celebration today.