I bet you have heard Camidoh‘s ‘Sugarcane’ and ‘Sugarcane’ remix songs and probably tried the viral dance moves that come with the song.
Well, the feet achieved by the song and the talented musician behind the song were not by fluke.
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George Britton, who happens to be the manager of Camidoh, who is known in private life as Raphael Camidoh Kofi Attachie took to his Facebook wall to provide some intricate details about how they got the song to become one of the most streamed songs in the world in 2022.
In his post, the CEO of GB Records indicated that one must not undermine the need for solid financial backing in this era if the individual wants his/her song to become a global hit.
According to him, the music industry is currently one of the most costly ventures any individual can venture into and in the same vein, it can be equally very lucrative if the individual does his/her things right.
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He mentioned that they spent over Ghc975,000 on the original version of the song and its remix which featured King Promise, Darkoo, and Mayorkun to make it the global hit it has become.
George also applauded the directors of the two music videos, JWillz and Rex, online ad sponsors, social media influencers, content creators, media, family, and friends for the diverse roles they played to make it happen.
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Kindly read his full post on Facebook below…
The music industry has evolved into one of the most costly but also most lucrative creative endeavors of our day.
From creation to consuming cost a fortune.
Let me use Camidoh’s Sugarcane original and remix as a case study.
JWillz and Rex, two incredible Ghanaian directors, shot and edited two music videos, Sugarcane and Sugarcane Remix, respectively. Promotions were run on both radio and TV in Ghana, Nigeria, Kenya, Rwanda, Tanzania, Sierra Leone, the UK, and the US.
Online ad sponsors, social media influencers, and content creators in Ghana, Nigeria, Kenya, the UK, the US, Tanzania, etc. were equally engaged. Nightclubs and bars in Africa as well as the UK played a significant role.
Camidoh attained global success as one of Africa’s most streamed artists after spending just over Ghc975,000 in a year, on one song.
This feat was achieved by the amazing team behind Camidoh, i.e., Grind Don’t Stop, GB Recz, and Crux Global, not forgetting some amazing support from the media, family, and friends.
To constantly achieve this success and more, the music industry will need a much stronger enabler, i.e., the presence of major record labels, heavy financial support from the government, and angel investors in the music industry to help propel the artists to a global stage.