Ghanaian songstress Michy Diamond has boldly affirmed that social media is indeed a lucrative platform, challenging the prevailing misconception that it falls short in financial rewards.
In a candid conversation with Giovanni Caleb and AJ Sarpong on the 3FM Drive, the influencer shed light on the untapped financial potential that social media offers for those who are willing to seize the opportunity.
During the interview, Michy Diamond shared her insights, emphasizing that social media harbors genuine avenues for financial gain for those who are strategic and dedicated.
She urged individuals to recognize that the crux of success in this realm lies in a resolute decision to leverage the platform and a steadfast commitment to its pursuit.
In doing so, she reiterated that one can unlock the doors to substantial financial benefits that may otherwise remain unexplored.
“It absolutely does. I consistently emphasize that when you witness someone prospering financially through social media, it’s not a fabrication. You have to determine your path,” she expressed.
Diamond Michelle, also known as Michy, further elaborated that she regards her Instagram page as a workspace, resulting in her constant efforts to maintain its professionalism.
I treat my page like an office. Other than promoting my music, you won’t find anything there except for advertisements. My page is a business platform. I don’t even extend birthday wishes there. I save those for my Snapchat because this is my professional domain, and I aim to keep it orderly,” she explained.
In her words, “When potential clients or companies evaluate me, they should recognize that every post, even if it’s lighthearted, serves as an advertisement.”
Michy then disclosed the pricing structure for the advertisements she posts on her Instagram page, highlighting the value she provides.
“The pricing varies. I offer different packages. If you can manage one post, it can range between Gh¢1,500-2000. With my team now, we’ve introduced a package for 50k, and a 250k package for a year. The level of dedication I put into this justifies the cost. Sometimes, I need to change my surroundings, so I’m dining at restaurants, staying at hotels, or visiting apartments, all from my own pocket,” she shared.
When questioned about her criteria for collaborating with brands, she emphasized the significance of authenticity.