Video: Angel Group Of Companies In Serious Trouble Over Adonko Bitters Concert In Kumasi

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On Easter Monday, April 17 this year, Angel Group of Companies organised a mega concert at the Baba Yara Sports Stadium.

After the event, which had artistes like Shatta Wale, Bisa Kdei, Ofori Amponsah and other heavyweight musicians in the country rock thousands of Ghanaians, pictures of drunken event goers went viral on social media platforms. These photos have brought trouble for Angel Group of Companies, manufacturers of the alcoholic beverage and organisers of the event in Kumasi.

Food and Drug Authorities in a statement has chanced on has sanctioned the producers of Adonko Bitters.

Below is an unedited statement from Food and Drugs Authority.

“The FDA has sanctioned Angel Group of Companies, manufacturers of Adonko Bitters after a concert organized by the Company at the Baba Yara Stadium in Kumasi on Easter Monday, April 17, 2017, left most of the youth passing out as a result of excessive intake of the alcoholic product.

FDA’s investigation confirmed that the criterion for gaining access to the concert was solely on condition that each individual purchased a 750ml bottle of the alcoholic beverage at a cost of GH¢10, a situation which resulted in the Alcoholic beverage being sold to minors as well. It also resulted in excessive consumption, clearly putting the consumers at risk of flouting the caution of drinking responsibly.
The situation also contravened Section 3.2.19 of the FDA Guidelines for the Advertisement of Food products which states that “No alcoholic beverage shall be advertised in relation to a public function where persons under the legal drinking age are likely to attend.”

The Company also contravened Section 3.2.12 of the FDA Guidelines for the Advertisement of Food products, which prohibits the use of well-known personalities in the marketing of alcoholic beverages by engaging Shatta Wale and Bisa Kdei in the promotion programme.

These acts exposed patrons to the said programme to unwarranted serious health risks bordering on public health. The FDA has consequently sanctioned the Company as follows:

  • With immediate effect, the FDA has suspended the Registration and Advertisement License of Angel Group of Companies whilst investigations into the incident continue.
  • The company has also been directed to recall the Product, Adonko Bitters, from trade and to furnish the FDA with details of the recall plan and subsequently, the progress of the recall plan.
  • The company is to pay an administrative charge of GH¢25,000 for failing to comply with the above regulatory requirements.

The FDA will not hesitate to impose further sanctions should Angel Group of Companies fail to comply with these sanctions.”

Still on the hundreds of revellers who had their senses knocked off by uncontrolled ‘dosage’ of Adonko Bitters during the annual Adonko Aseda Bash at the Baba Yara Stadium in Kumasi, Graphic reported days after the event that “Per the contract, the organisers were to ensure that no fan entered the inner perimeter and onto the pitch in order for it to be preserved for football matches.

Subsequently, the stadium authorities have impounded vehicles and equipment as well as slapped a GH¢ 5,000 penalty on the producers of Adonko Bitters for breach of agreement.

According to the Ashanti Regional Director of Sports of the National Sports Authority, Mr Richard Iddrisu Ewuntomah, the items would only be released to the organisers when they settle the penalty.”

Watch Shatta Wale’s performance at Adonko Bash in Kumasi on Easter Monday below:


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